HOW DO ZOMATO AND SWIGGY FEED CONTENT TO THEIR FOLLOWERS ON INSTAGRAM ZOMATO Zomato, the famous Indian multinational restaurant aggregator and food Delivery Company was launched in 2010. It is an online platform targeting youngsters from 18-35 years of age who use smartphones, and it connects the customers, restaurant partners and delivery partners by serving their specific needs. Zomato allows customers to reserve a table, get information about restaurants, view and provide genuine feedback, order food online from the restaurants on their app and much more. Zomato announced its presence on Instagram by a post on 17 th September, 2015 and the post was a picture of burger which received about 74 likes and 4 comments and after that the company posted multiple tempting and mouth-watering photos to create an aesthetically pleasing feed, but their strategy on a digital media seemed simple due to the lack of any engagement through some unique content, however towards the en...